In what should come as a surprise to absolutely no one, the much anticipated fight between Canelo Alvarez and Gennady Golovkin has sold out the T-Mobile Arena in Las Vegas. Still, the fact that the host location sold out in what was essentially a matter of days is impressive. As Lance Pugmire of the LA Times states: “The sellout comes even before promoters have announced their co-main event and undercard, with lightweight champion Jorge Linares a possible participant.” Such details are telling. One could only imagine the size of the live crowd had the fight taken place at AT@T Stadium near Dallas, as many had hoped it would.
No matter. The September 16th twelve round middleweight bout between the 37-0 Kazakh and the 49-1-1 Mexican superstar is set to go down in the “Mecca of Boxing” and nothing can change that now. Vegas is where the money is, and Canelo-GGG has already proven itself to be a big money affair, with ticket prices ranging into the thousands and many willing to pay into the better half of one hundred dollars to watch the festivities live on pay per view. “The boxing public fully understands that this is the biggest fight in many years,” gushed Oscar De La Hoya, who clearly had reason to be happy.
What makes today’s news positive for die hard fight fans is it shows the September 16th event is not going to be overwhelmed entirely by the Mayweather-McGregor circus a few weeks earlier – though that might well be something Mayweather himself wishes would happen. While the circus may indeed take a lot of air out of the room, it’s not going to take all of it. In fact, right now it’s looking like there’s two major happenings on the horizon: The Most Interesting Fight In Boxing and the Pop Culture Event Of The Summer.
The Pop Culture extravaganza will come first, absorbing tons of mainstream media, fan boy and general societal attention before the Interesting Fight arrives. This may mean the Interesting Fight won’t get the attention and energy it might have had two possible narcissists not decided to perform a surreal duet in the public spotlight. Yet things are looking good for Canelo-GGG, regardless. Those who prefer good boxing to oversize personalities – and the numbers of such people are legion – are clearly looking forward to a top level event after the headache of August 26th subsides.