Manny Pacquiao stars in “Pound for Pound” video Game

Las Vegas, May 6, 2011: Karkadann Games, a world-class gaming studio recently launched by Abu Dhabi Media, today announced the upcoming release of its new action adventure video game titled “Pound for Pound” Volume 1, centred on Filipino boxing champion Manny Pacquiao.

The timing couldn’t be better: joining the ranks of the greatest fighters of all time, and currently rated as the ‘number one’ pound-for-pound boxer in perhaps history, Manny Pacquiao is also one of the most recognizable and most well liked athletes in the world today.

Created for a casual gaming audience, and developed for PC, mobile, iPad, iPhone and Facebook, “Pound for Pound” Volume 1 takes gamers through narrative arcs, intense action and addictive game play, as Manny the martial arts action hero battles through the underground world of heinous villains on a mission of justice. Gamers not only wield Manny’s legendary combination of pummelling punches, with his lightning fast hands, but also a full arsenal of kicks and martial arts weaponry. Additionally, players will be able to customize and develop Manny into the ultimate mixed martial arts defender to fight hundreds of the most infamous enemies on a high-stakes fight.

“We are extremely excited about the launch of this new series”, said David Ortiz, General Manager of Karkadann Games. “Our game captures Manny as a true action hero – with the will power, determination and resilience unique to Manny. We wanted to celebrate a great athlete and complete fighter and provide an entertaining game experience for his millions of fans. On that foundation we built a fast-paced, graphically stimulating action adventure experience with immersive gameplay. We can’t wait to share our vision with Manny’s fans and gamers around the world”, added Ortiz.

In just five months after its launch, Karkadann Games has positioned itself as a world class developer and publisher of games for both Middle East and international audiences by pursuing original and engaging titles. “We are proud of the premium titles we have already produced and are confident that Karkadann Games will be a key driver in the future of the gaming industry”, concluded Ortiz.

“Pound for Pound” Volume 1 video game will be released this summer.

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To learn more about Karkadann Games please visit www.karkadanngames.com

Abu Dhabi Media is a leading media organization in the Middle East, with businesses in free and pay television, radio, publishing, digital media, games, feature films, music, digital signage, outside broadcast/production, and printing. The company manages over 20 market-leading brands such as the TV channels Abu Dhabi Al Oula, and Abu Dhabi Riyadiya/AD Sports, Emarat FM, and Star FM radio stations, Al Ittihad and The National newspapers, Majid and Zahrat Al Khaleej magazines, the websites, anazahra.com and admcsport.com, Karkadann Games, Imagenation Abu Dhabi, LIVE, and United Printing Press. Abu Dhabi Media partners with Universal Music Group and Sony Music Entertainment on VEVO, the world’s leading all-premium music video and entertainment platform, and with National Geographic on National Geographic Abu Dhabi, the Arabic language television channel, and National Geographic Al Arabiya magazine. Abu Dhabi Media is headquartered in Abu Dhabi, with offices in Beirut, Cairo, Dubai and Jeddah. www.admedia.ae

Karkadann Games is a world-class developer and publisher of video games. Launched in January 2011 as a subsidiary of Abu Dhabi Media, the studio creates original and engaging games for Middle East and international audiences of all ages. By combining game development expertise, cutting-edge technology, a scalable platform and an exceptional creative pool, Karkadann Games aims to identify and develop the market segments that present the best opportunities for growth in online gaming. www.karkadanngames.com